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Competition:
Competitive
Landscape
The current
landscape of robotic end effector manufacturers is a very confusing and
ambiguous one. Few if any companies make and sell only their own end effector
products. Most are private labeling their supposed competitor’s products. The
key here is that no single company has a complete line of end effector products
that they manufacture and sell entirely themselves. It is for this reason that
no one in the end effector industry has developed a synergistic line of products
like RISTEC’s. This puts us at an advantage giving us the ability to create
products that are designed to work together.
Another
prominent feature of this landscape is that none of them supply through stocking
distributors. In addition, they never will without radically decreasing profits
by paying commissions that they currently don’t. This puts RISTEC at a decided
advantage in that we are allying ourselves mostly with robot distributors. The
robot market, like the end effector market is dominated by “factory direct “
sales and marketing. A few robot companies are realizing that the robotic market
is changing rapidly toward less expensive, simple to operate flexible automation
solutions. We espouse this philosophy and believe that value added distribution
is the best channel to our market.
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