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Marketing

RISTEC will be using an outside marketing firm to handle advertising and press releases for the foreseeable future. Press releases will be sent via email and snail mail with follow-ups to insure that they are run.

We intend to invest heavily in print advertisement to establish brand recognition.  

Detailed Tutorial

Press Releases

  • Press releases will be targeted to not only robotic/ automation specific publication but also to publications dealing with the special environments that our products can be used in

  • Publications will include the following industries: electronics, food & beverage, manufacturing, packaging, medical/ pharmaceutical an packaging

More Detail

Magazine Advertisements

  • Focus is to establish name recognition

  • Certain magazines targeted for print advertisement

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Directories

  • Intend to register with many directories in both print and on the web

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Shows

  • Consign units for display at others booths

  • Target specific shows

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World Wide Web

  • Use keywords to generate hits

  • Continuous site improvement

More Detail

 

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